cost benefit analysis

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Posted by Phil Ewanicki on 2010-12-08 08:50:02

Anglers for whom balancing their tackle is a more serious concern than balancing their checkbook commonly pay a $500 premium for a rod which weighs an ounce less. A reel which weighs an ounce less (to balance the lighter rod) may involve a premium of more than $500 - to deceive a fish.
At some point conspicuous consumption discredits the consumer.

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